So you think you need a Search Engine Optimization (SEO) company to help your business. You’ve done your research on the subject and think this is the best course of action. Perhaps it is and then again perhaps not. Before engaging in any sort of conversation with an SEO services company make sure you know why you think you need their services. Also, remember that this is not an exact science. You could very well end up hiring the wrong company and not achieving your goals. As an aside, briefly, I had a handyman referred to me from who I thought was a reliable source. I hired him and at the end found that, although he could produce a result that generally met the requirement, his quality and work ethic sucked! That was too bad for him and my source as far as their respective reputations were concerned.
Why Does Anyone Need an SEO Company? Not everyone may need SEO or Search Engine Marketing (SEM) services. Some companies have a website for the sole purpose of showing clients that they have a website. The site is not used to attract or convert traffic; a sad waste. If you have site for that reason and you’re only looking to rank for ego reasons, then save your money. Why bother attracting visitors and taking the opportunity to convert them? I would however, recommend that, if you have such a site, you take advantage of the free traffic and grab as many customers from the web as you can. Just saying. At any rate, if you don’t fall into the aforementioned category, here are a few reasons why you may want SEO:
Do you know what SEO is? Prior to engaging in business with anyone you should arm yourself with some knowledge. You need not be an expert in SEO but you should check out some SEO basics here. You to know some of this information so help gauge competency. Your SEO consultant should know about On-page and Off-page SEO, Popularity, mobile marketing and research and development. Enough said. Assessing Company Competence and Ethics You want to do business with a company that will achieve results in an ethical manner. This is hard enough to assess. However, these guidelines should help narrow the field. You want to deal with a company that:
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